Booking's loyalty program

Objective

Booking.com was looking for ways to make their loyalty program, Genius, more environmentally sustainable. They invited our group at Master Digital Design (HvA) to develop concepts for a new user experience.
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Solution

Our three main goals were to promote longer stays, encourage and educate users, and help them track their progress toward sustainability. We proposed a new feature in the app that suggests green goals on each trip page. These goals promote sustainable behaviors such as recycling waste or avoiding plastic bottles, and they can be tailored to the user’s destination. For example, if someone is traveling to an island with a water shortage, the app could recommend the goal of taking shorter showers.

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